Crossmedia Marketing
Course code FKC0032/5
Time 21.11.2019 - 22.11.2019
Place BFM, Narva nt.27, Tallinn
Target group Kõik, kes on huvitatud ristmeediast ja enda kui meediasisu looja ja meediatarbija arendamisest.
Objective Introduce the concepts of Cross-Media and Transmedia Storytelling, guide participants in the development of effective storytelling, support them with helpful techniques in the planning and creation of a crossmediatic marketing project for a product/service.
Content 1. Introduction to cross-media and related relevant terms.
2. Cross-media as a storytelling practice. The art of storytelling is introduced and it will be talked about finding, developing, implementing ideas, creating engaging marketing narratives
3. Cross-media today. Overview of using different cross-media strategies today.
4. Cross-media in the service of marketing.
Learning outcomes Participants know what cross-media and transmedia storytelling mean and know how to plan and prepare a cross-media marketing project for a product/service.Participants know and have practiced different helpful techniques for creating the project - design thinking, creative thinking and a number of brainstorming tools
Requirements No prerequisites.
Graduation requirements Course combined with practical creative tasks, analyse of different examples.
Learning environment projektori ja kõlaritega auditoorium
Teacher's competencies MA Crossmedia and transmedia storytelling
Volume 1 EAP (kontaktõpe 20 tundi, iseseisevõpe 8)
Document issued upon course completion TLÜ tõend
Teachers Alessandro Nanì (BFMi ristmeedia ja transmeedia loojutustuse õppejõud)
Course price 500 EUR (osaleja, hind sisaldab käibemaksu)
Minimum number of participants 8
Organiser Baltic Film, Media, Arts and Communication School, Katrin Sigijane, 6199908, katrin.sigijane@tlu.ee
Baltic Film, Media, Arts and Communication School, Kaia Ljaš, 6199908, kaia.ljash@tlu.ee
 
 
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