FKC0032/3 - Crossmedia Marketing

Kõik, kes on huvitatud ristmeediast ja enda kui meediasisu looja ja meediatarbija arendamisest.

Introduce the concepts of Cross-Media and Transmedia Storytelling, guide participants in the development of effective storytelling, support them with helpful techniques in the planning and creation of a crossmediatic marketing project for a product/service.

1. Introduction to cross-media and related relevant terms.
2. Cross-media as a storytelling practice. The art of storytelling is introduced and it will be talked about finding, developing, implementing ideas, creating engaging marketing narratives
3. Cross-media today. Overview of using different cross-media strategies today.
4. Cross-media in the service of marketing.

Participants know what cross-media and transmedia storytelling mean and know how to plan and prepare a cross-media marketing project for a product/service.Participants know and have practiced different helpful techniques for creating the project - design thinking, creative thinking and a number of brainstorming tools

No prerequisites.

projektori ja kõlaritega auditoorium

MA Crossmedia and transmedia storytelling

Course combined with practical creative tasks, analyse of different examples.

TLÜ tõend