FKC0032/1 - Crossmedia Marketing
Time
08.02.2018 - 09.02.2018
Place
Tallinna ülikool, BFMi Nova hoone, Narva mnt 27
Volume
28 academic hours (contact study 20 hours, independent study 8 hours)
Target group
Kõik, kes on huvitatud ristmeediast ja enda kui meediasisu looja ja meediatarbija arendamisest.
Objective
Introduce the concepts of Cross-Media and Transmedia Storytelling, guide participants in the development of effective storytelling, support them with helpful techniques in the planning and creation of a crossmediatic marketing project for a product/service.
Content
1. Introduction to cross-media and related relevant terms.
2. Cross-media as a storytelling practice. The art of storytelling is introduced and it will be talked about finding, developing, implementing ideas, creating engaging marketing narratives
3. Cross-media today. Overview of using different cross-media strategies today.
4. Cross-media in the service of marketing.
Learning outcomes
Participants know what cross-media and transmedia storytelling mean and know how to plan and prepare a cross-media marketing project for a product/service.Participants know and have practiced different helpful techniques for creating the project - design thinking, creative thinking and a number of brainstorming tools
Requirements
No prerequisites.
learning environment
projektori ja kõlaritega auditoorium
Teacher's competencies
MA Crossmedia and transmedia storytelling
Graduation requirements
Course combined with practical creative tasks, analyse of different examples.
Document issued upon course completion
TLÜ tõend
Teachers
Alessandro Nanì (BFMi ristmeedia ja transmeedia loojutustuse õppejõud) ja Age Rosenberg (loovkoolitused)
Course price
222 EUR (participant, VAT won't be added to the price)
Organiser
Baltic Film, Media and Arts School, Katrin Kuusik, 61 999 08, katrin.kuusik@tlu.ee
Minimum number of participants
8