FKC0096/1 - Enactive Storytelling in Neuromarketing

spetsialistid reklaamiagentuuridest, turundussektortorist

to cultivate new ideas for designing personalised media messages by means of enactive storytelling. Stories are the key to human mind, emotions, and social behavior, is it in politics, shopping, or bringing up our kids. Stories allow people to justify their decisions to the others, but, perhaps even more importantly, to themselves.

The speakers with expertise from the field provide an understanding of enactive storytelling, the state of the art on neural and physiological methods, and recent trends in neuromarketing. The talks spark fresh insights into challenging topics of (a) designing personalized experiences and (b) measuring personal experience data.
The full-day program with lectures and Q&As on elaborated campaign concepts equips the participants with an inspiring package of new ideas to take back to their daily practice.

The participants will have access to knowledge on:
Principles of enactive storytelling
Recent trends in neuromarketing
Real-time biofeedback in designing interactive content
Interdependence between human experience, content of media, and physiological measures

earlier experiences are not needed

ekraani ja kõlaritega auditoorium, bioneuroloogilised mõõteriistad

Pikaaegne teadustöö taust või töökogemus turunduse, reklaami, telekommunikatsiooni valdkonnas

lecture, teamwork

TLÜ tõend